WWSG Exclusive
Award-Winning Tech Guru; Former Co-Editor of Mashable; Author of Captivology; Co-Founder of Octane AI; Board Director and Advisor (Sama, Lufthansa, World Chef, LeadIQ, Ustream)
As the former Co-Editor of Mashable, co-founder of Octane AI, co-host of Business Envy with actor/celebrity Greg Grunberg, board member of Sama and Lufthansa, and the bestselling author of Captivology, Ben Parr is an expert in the science of capturing attention, the present and future of technology and business, and what it takes to build brands that endure.
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If you’ve seen your ad conversions drop, you’re likely a victim of a wave of data privacy changes known as the Cookiepocalypse is upon us. But not every brand is suffering – some are bucking the trend and implementing new strategies that are making them millions.
Ben Parr and his team at Octane AI have worked with thousands of commerce brands to implement the ultimate Ad and Data strategy to counter the Cookiepocalypse. In this talk, he reveals:
In his signature keynote, famed tech guru and Captivology author Ben Parr goes deep into the science and psychology of marketing and vividly brings it to life through personal anecdotes, eye-popping stats and in-depth case studies. Employing his entertaining and participatory presentation style, Parr explores the psychological triggers that drive attention and how the Masters of Attention harness them. Ben focuses his attention on actionable lessons and advice that every sales, product or marketing team can implement to supercharge their businesses.
On their popular BUSINESS ENVY podcast, beloved actor Greg Grunberg (Heroes, Alias, Star Wars, Felicity) and trusted tech journalist/guru Ben Parr (Mashable, Captivology, Octane AI, Forbes 30 Under 30) get advice from the most successful people in business and Hollywood for their great new business ventures.
On rare occasions, Ben and Greg team up to bring their humorous yet informative shtick live. In this extremely unique keynote or fireside, Ben and Greg reveal never-before-heard stories from their careers in Hollywood and Silicon Valley and talk in-depth about the personal advice they’ve received from the amazing people they have met along the way.
Predicting technology trends is a multi-trillion dollar business – just ask Apple and Google. It’s the key to staying ahead of the competition. In this futuristic talk, Ben discusses the technologies that will change the landscape of human nature over the next 5, 10, 20 and 50 years. As an investor, journalist, author and Silicon Valley icon, Ben has unique insight and access to the technologies that are going to revolutionize computing, transportation, medicine, education and every aspect of our lives.
In this motivational talk, Ben inspires audiences to change the world by following the path of entrepreneurship. He draws from his experiences as an award-winning journalist (Co-Editor of Mashable), investor (Managing Partner, DominateFund), author (Captivology: The Science of Capturing People’s Attention), and entrepreneur to discuss the reality of what it takes to change the world, his experiences with entrepreneurs like Mark Zuckerberg and Steve Jobs, and his keys to entrepreneurial success.
Ben – former Editor of Mashable — is a prolific interviewer and moderator, and well versed in a wide variety of topics, including: technology, marketing, behavioral economics, entrepreneurship, and many more. He has a keen ability to ask pointed questions, dig deep, keep things interesting – and flowing, and engage the audience.
Ben Parr is an award-winning entrepreneur, investor, journalist, author, and AI expert with a career dedicated to exploring the impact of technology on our futures.
Ben is President and Co-Founder of Octane AI, a profitable AI platform for ecommerce brands that powers AI-enabled insights and quizzes. Octane AI, founded in 2016, is backed by General Catalyst, Bullpen, and other top Silicon Valley investors and was named the Best Storefront App award by Shopify.
Ben is an influential voice in the AI community, serving as an AI columnist for The Information and authoring his popular newsletter, The AI Analyst. Ben started his career as Co-Editor and Editor-at-Large of Mashable, where he wrote over 2,400 articles and interviewed the world’s top technology and media leaders. Ben was also a technology columnist and commentator for CNET. He is the author of the award-winning book, “Captivology: The Science of Capturing People’s Attention“, named the top marketing book of 2015 by Strategy+Business Magazine. Parr currently sits on the board of directors of the Leila Janah Foundation and previously sat on the board of its sister company Sama, a leader in AI data training.
As a well-respected AI educator across platforms like TikTok, Twitter, Threads, and LinkedIn, Ben continues his mission to inform the public about the ever-evolving realm of AI. He has been featured in a variety of media, including ABC News, MSNBC, CNN, CNBC, NPR, Fox News, USA Today, Financial Times, Harvard Business Review, The Wall Street Journal, Forbes, and The New York Times. He is a member of the Forbes 30 Under 30 and an alum of Northwestern University. He is based in Los Angeles, San Francisco and New York, but remains a die-hard fan of the Chicago Bears.
An incredibly engaging speaker. His energy, wit and quick thinking make his session exciting, thought-provoking and informative. - and that's the point. He believes that capturing attention is a science and that we can all learn to engage our audiences effectively.
