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Ben Parr: How to Win Attention and Influence People

Thought Leader: Ben Parr
March 9, 2015
Source: Link

(original source LA Times)

“How do people become seen as experts? This was the question posed by an acquaintance who had become enraged by a peer’s expert status. Was it media laziness that had boosted the rent-a-quote’s profile? The number of Twitter followers, maybe?

My acquaintance clung to the perhaps idealistic view that an expert should be judged by one thing: his or her work.

The author of a new book, “Captivology: The Science of Capturing People’s Attention,” would say this is hopelessly naive.”

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