The Secret To Capturing People’s Attention In The Informational Age, According To Science

By Lecia Bushak (original source Medical Daily)

“In the age of information, companies vie for people’s attention — media corporations like HBO or NBC tailor new TV shows to millennials; tech startups design products and apps that will garner long-term devotion (and investment of money). Everyone wants your attention, and it turns out there’s a specific way to capture it.

In a new video, writer and entrepreneur Ben Parr, the author of Captivology: The Science of Capturing People’s Attention, explains the best way to capture an audience’s attention.”

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