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Business Envy E5: The Art of Live Experiences with Laura Mignott

Thought Leader: Ben Parr
October 31, 2022

Think about the last event that you went to… what do you remember? Did it blow your mind? Was it lame? What was it that sticks out in your mind, either good or cringe-worthy?

The guys are in-studio with Laura Mignott, Global Chief Experiential Officer for VMLY&R Commerce with MAJOR clients that put on MAJOR events! This episode is all about live experiences, and creating events that engage clients. Whether you are hosting an event to generate revenue or promote brand awareness, these are the do’s and don’t-you-dare’s of putting on live experiences for your company.

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