Sara Fischer: Media cuts persist amid ad market slowdown
This piece is by WWSG exclusive thought leader, Sara Fischer. A slew of cuts announced Tuesday suggest the media industry’s struggle to regain the advertising…
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Sara Fischer: Elon Musk’s X wins the attention war in America
This piece is by WWSG exclusive thought leader, Sara Fischer.
Elon Musk’s X platform continues to be the dominant social discourse app in America, garnering 30 times more daily visits in the U.S. on average during the general election than rival platforms, according to data from Similarweb.
- X also saw a larger usage bump on Election Day than its rivals.
Why it matters: The relationship between Musk and Trump is growing closer by the day, Axios’ Mike Allen and Jim VandeHei report.
- Trump has already begun to leverage Musk’s authority on the platform to successfully amplify his demand for Senate Republicans to allow recess appointments for his Cabinet picks.
Of note: The post-election week saw users, including The Guardian, leave X in a small protest and join Bluesky, which has seen over a million downloads in a few days and crossed the 15 million user mark.
What to watch: Trump’s publicly traded social media platform Truth Social is currently valued at over $6 billion, but still barely makes money.
- It’s unclear how Trump plans to leverage the platform as president, but his posts typically garner more interactions on X.
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