Lisa Bodell: Change Is a Choice
In this article, Lisa Bodell challenges the way we typically think about change. Rather than viewing it as a dramatic, all-or-nothing leap, she reframes change…
Thought Leader: Lisa Bodell
Ben Parr: How to Win Attention and Influence People
(original source LA Times)
“How do people become seen as experts? This was the question posed by an acquaintance who had become enraged by a peer’s expert status. Was it media laziness that had boosted the rent-a-quote’s profile? The number of Twitter followers, maybe?
My acquaintance clung to the perhaps idealistic view that an expert should be judged by one thing: his or her work.
The author of a new book, “Captivology: The Science of Capturing People’s Attention,” would say this is hopelessly naive.”
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