Voto Latino Launches Hispanic Heritage Month of Action

(Original source PR Newswire)

Voto Latino announced the launch of #HispanicHeritageHero, a photo campaign that celebrates the many unsung Latino heroes and their contributions. The campaign is part of Hispanic Heritage Month of Action, an initiative launched by Voto Latino and partners that aims to encourage civic participation and voter registration betweenSeptember 15th – October 15th.

Throughout this month, Voto Latino and partners will encourage supporters to share photos of (or with) their #HispanicHeritageHero and describe why this person was impactful. Participants can highlight family members, friends, mentors, community leaders, celebrities, and politicians that have made a difference, no matter how big or small. Through this work, Voto Latino also hopes to counter the growing inaccurate rhetoric about the Latino community.

“Photos carry the power of storytelling and we will leverage social media as a way to honor our mentors and heroes,” said Maria Teresa Kumar, President & CEO of Voto Latino.