ver why understanding the mindset behind sales is paramount for success and why many falter due to a lack of this understanding. The speaker sheds light on the significance of recognizing a customer’s interest and leveraging it effectively. Learn the importance of establishing trust from the outset, the power of honesty—even when it’s uncomfortable—and the value of offering not just a product but a personalized service. From life insurance sales to everyday transactions, the emphasis is on building an emotional connection, being authentic, and truly understanding the client’s perspective. Whether you’re a seasoned salesperson or just starting out, these insights are invaluable for anyone looking to master the art of selling.
Ian Bremmer delivered his annual State of the World address on October 21, 2025, in Tokyo. He surveyed the year’s defining geopolitical moments and offered…