By Kathy Caprino (original source Forbes)
“According to an IEG Sponsorship Report, cause marketing grew from about $120 million in sponsorships for 1990, to $1.85 billion in 2014. Clearly, cause marketing has become a part of American culture and people are supporting issues and causes that touch them personally and matter to them ethically and civically. As thousands of people each day are increasing their involvement in both health advocacy and nonprofit, philanthropic causes, the burning question on their minds is how to effectively expand awareness of their own cause while surviving the rapidly-expanding competitive landscape. It’s clear that a new path needs to be cleared where nonprofit organizations can both co-exist and collaborate together in order to prevent fragmentation, detrimental competition, and a dilution of efforts to make progress on their respective causes.”
Click here to read more
Newt’s World Episode 777: “Mr. Gorbachev, tear down this wall!”
Newt’s guest is David Trulio, President and CEO of the Ronald Reagan Presidential Foundation and Institute. They discuss the 35th anniversary of the fall of…
Thought Leader: Newt Gingrich
Anderson Cooper 360: Trump Says He Is Not Reconsidering Gaetz As His Pick For AG
Tomorrow the House Ethic Committee is expected to discuss the fate of its report on Matt Gaetz, President-elect Trump’s choice for attorney general. The former Florida…
Thought Leader: Anderson Cooper
Peter Zeihan on the Geopolitics of Gaming
From Peter Zeihan: PC or console? Yes, I’m talking about gaming preferences…and if you answered PC, then we all owe you a big thank you.…
Thought Leader: Peter Zeihan
