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Matt LaFleur

Head Coach, Green Bay Packers

Matt LaFleur brings a winning combination of leadership, strategy, and trust-building to his keynote speeches. As head coach of the Green Bay Packers, he broke the NFL record for most wins by a new head coach in his first three seasons, demonstrating his ability to create unity and inspire success. LaFleur’s emphasis on his “Team First” approach and his commitment to overcoming challenges makes him a powerful speaker on teamwork, leadership, and personal accountability. His experience in coaching at the highest level offers valuable insights on achieving excellence both on and off the field.

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For Matt LaFleur, success begins with putting the team above all else. In this speech, he explores how prioritizing collective goals over individual achievements fosters a culture of unity and resilience. Drawing from his own experiences with the Green Bay Packers, LaFleur discusses the importance of selflessness, trust, and collaboration in building a winning team. He’ll share how leaders can cultivate a team-first mindset, ensuring that every player understands their role in the larger mission, and how this approach can lead to sustained success both on and off the field.

For Matt LaFleur, perseverance and loyalty are cornerstones of building a strong, cohesive team. In this speech, he highlights how true loyalty isn’t just about staying committed to the team, but also about staying aligned with your personal values through both success and struggle. LaFleur discusses how loyalty to the team’s mission and to each other fosters a sense of unity, while perseverance ensures that the team keeps moving forward even when faced with adversity. He’ll share how cultivating these traits within a team creates a culture of resilience, where players are not only dedicated to the process but to each other’s growth and success.

Matt LaFleur believes that a strong support system is essential to both individual and team success. In this speech, he explores how building a network of trust and encouragement within a team leads to greater resilience and performance. LaFleur will share how coaches, teammates, and even family members play a critical role in helping individuals navigate challenges and maintain focus on the collective goal. Drawing from his own experiences, he’ll discuss how creating an environment where everyone feels supported, both on and off the field, allows for personal growth and fosters a culture of collaboration that strengthens the entire team.

In this speech, Matt LaFleur delves into the importance of building trust within a team, emphasizing that success hinges on mutual confidence and belief in each other’s abilities. He’ll explain how trust isn’t built overnight—it’s a continuous process that requires open communication, accountability, and a shared commitment to the team’s success. LaFleur will share how he fosters trust in the locker room, creating an environment where players feel comfortable relying on one another, knowing that each member will do their part for the greater good. By drawing on his experience leading high-performance teams, he will highlight how trust is the foundation of overcoming adversity and achieving peak performance together.

Biography

Green Bay Packers head coach Matt LaFleur began his coaching career by breaking the NFL record for most wins (39) by a new head coach in his first three seasons. LaFleur has proven his ability to build trust and unity amongst the team, which has been fundamental in the Packers’ success. On top of breaking records as a first- year head coach, he has been given tremendous praise throughout the media; ESPN broadcasters described him as the “undoubted coach of the year” in 2022 and arguably the “Packers’ Most Valuable Weapon.”

Coach LaFleur has been called the glue of the Packers organization; his commitment and passion for the team is undeniable. Since stepping in as head coach, he quickly garnered full support and cooperation from former Packer’s quarterback Aaron Rodgers. His relationship with Rodgers allowed Green Bay to whole-heartedly appreciate his dedication to the team and fully embrace him as coach. LaFleur’s winning percentage of .796 has been the best in NFL history – better than both Curly Lambeau and Vince Lombardi.

LaFleur was born and raised in Mount Pleasant, Michigan and played both quarterback and wide receiver at Western Michigan University before transferring ton Saginaw Valley State, leading the team to the playoffs every season and leaving as Saginaw’s all-time leader in passing yards, completions, and passing touchdowns. Upon college graduation, LaFleur started his coaching career at Saginaw Valley as an offensive assistant and then at Central Michigan, where he met his wife BreAnne. He began his NFL coaching career with the Houston Texans as an offensive assistant in 2008 before going on to coach for the Commanders, Falcons, Rams, Titans and lastly Packers. Before joining Green Bay, LaFleur led a Titans offense that ranked 7th in the NFL in rushing (2018) and a Rams team that doubled their scoring, won seven more games, and saw Todd Gurley win AP Offensive Player of the Year with 2,000+ all purpose yards (2017).

While working for Dan Quinn on the Falcons (2015-2016), LaFleur emulated Quinn’s coaching style and “3 Rules” and was inspired to craft his own: 1) Team first. 2) No excuses. 3) Be on time and be prepared. Matt LaFleur inspires others to live by his three simple rules by serving as an incredible leader to players both on and off the field, as well as his sons Luke and Ty. He is a close friend and was best man to head coach of the New York Jets, Robert Saleh, after holding assistant coaching positions together at Central Michigan. With years of coaching experience under his belt, LaFleur is eager to find opportunities to speak on the importance of trust in order to be successful on the field and contribute to a united team.

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