Contact Us

WWSG Exclusive

DeMaurice Smith

Executive Director, National Football League Players Association (NFLPA)

DeMaurice Smith was a unanimous choice when he was elected as the Executive Director of the National Football League Players Association (NFLPA).

Prior to joining the NFLPA, DeMaurice Smith was a trial lawyer and litigation partner in the Washington, D.C. offices of Latham & Watkins and Patton Boggs, serving as the chair of the firm’s government investigations and white-collar practice group. Smith previously served as Counsel to then-Deputy Attorney General Eric Holder in the U.S. Department of Justice before entering private practice. He spent ten collective years with the U.S. Attorney’s office and the Department of Justice, working on issues such as national security and prison construction. Smith has also represented Fortune 500 companies, and argued numerous cases before the U.S. Court of Appeals for the District of Columbia Circuit and the District of Columbia Court of Appeals.

Check Availability

Travels From: Washington, D.C. | Fee Range: $25,000 - $40,000

Featured Videos

Speech Topics

As the unanimous choice when elected as the Executive Director of the National Football League Players Association (NFLPA), DeMaurice Smith has been an unprecedented and influential leader in the NFL. And with his past experience in litigation and ten collective years with the U.S. Attorney’s office and the Department of Justice, Smith is equipped with both the experience and mastery of rising to the occasion.

As with the NFL, Smith discusses the relation between a successful branding strategy and the inspiration within its team members. He delves into the process of creating and managing a truly innovative and successful brand. Audiences will walk away with strategies and key principles of brand management and  effective leadership skills that will help them shatter the norm, see challenges versus roadblocks, and inspire them to overcome adversity and succeed.

To be successful, every leader has to develop a game plan that accounts for the politics and personalities of everyone involved. Smith shares insider stories drawn from his extensive experience leading the NFLPA and as a homicide prosecutor that exemplify the importance of strategic planning and contextual decision making, identifying lessons from each that can be adapted to help you and your organization function better and stronger than ever.

There is an increasing call for organizations across all verticals to demonstrate their authentic commitment to issues of diversity, social justice, and inclusion in their communities. Many times, there is a “false choice” at play: the choice between being profitable and doing good works for our communities. Organizations can leave this mindset behind and have both by adopting effective change metrics and building consensus across the corporate culture. Smith shares his experiences and successful steps in this engaging presentation.

Smith shares lessons learned from leading both a union and individuals during turbulent times. When team members are distracted or incentivized to focus on short term rather than long term visions, the functionality of a true team is challenged. Social media creates a loud “voice” that can also present challenges, but C-Suite executives can manage this. Not being paralyzed by the unknown and appreciating the true and implied meanings within the media are keys to successfully refocusing and rebuilding.

Passionate, public, and high-profile athletes are now in an amplified social media culture, which can present major challenges to organizations when it comes to matters of public relations. It’s inadequate to rely solely on the “legal answer” to maintain a healthy and productive workplace. Learn attainable solutions to define and reinforce your core mission amidst distractions, misinformation, and even sensationalist media.

The lack of diversity among senior leadership in professional sports has led to major critique, accusing the entire business of being inauthentic. This presents a threat to organizations as they compete for fans, sponsorships, and corporate partners. NFLPA is one of the most diverse major sports organizations in sports, but this did not occur by accident. There were several known, strategic driving factors that ensured NFLPA would not only be representative of their membership, but also representative of their community.

Smith provides tough questions and real answers, such as:

• Why are some sport organizations diverse while others are not?

• Why is sport sometimes slow to recognize and fix a problem?

• What are the three core action items that could change this and make the business more inclusive?


DeMaurice Fitzgerald Smith is the Executive Director of the National Football League Players’ Association (NFLPA). Smith was appointed to his fourth three-year term by unanimous vote of the NFLPA’s Executive Committee in October 2017.

Upon his initial election, ESPN opined that he had assumed the toughest job in all of sports having succeeded the late Gene Upshaw and facing the most contentious and public labor/management battles in history. He has been named one of the top ten most influential executives in sports. As Executive Director of the Player’s Union, he has negotiated two comprehensive collective bargaining agreements and is currently the longest serving Executive Director of a major sport union. As the Chief Executive Officer of the NFLPA’s for profit company Player’s Incorporated, he has guided annual revenues to over $200M and witnessed the largest growth in player’s marketing and licensing.

In March 2020, he successfully negotiated his second long-term Collective Bargaining Agreement with the National Football League. The eleven-year deal will introduce an additional game into the regular season but also provide players with their guaranteed highest share of NFL revenue in history. The agreement improved health care, pensions and benefits for all players, achieved a twenty percent increase in the salaries of the core players and reached back to players who had previously retired without full benefits and brought them to the current level of retirees. The agreement also renewed the comprehensive transition program for NFL Players called “The Trust” and secured funding for the next ten years of research that is currently affiliated with the Harvard Football Players Health Study. Both programs provide transition and health services to former NFL Players for life. He also led the negotiations to create comprehensive Covid-19 protections and protocols for his membership, obtained comprehensive testing and opt out provisions for players and designed the return to play agreements that secured NFL Players being paid their full salary for the season despite a projected $3billion shortfall for 2020.

In July 2011, he successfully negotiated an historic 10-year Collective Bargaining Agreement with Roger Goodell and the National Football League. As the Executive Director, Mr. Smith, led the Players through a lockout by the NFL which lasted 132 days. The NFL locked the player’s out of their jobs as leverage to achieve an 18-game schedule and a 20% reduction in salaries and the elimination of the long-term pension program for retired players. The Players Association voted unanimously to decertify as a Union and file an antitrust lawsuit against the owners of the thirty-two teams. He is credited with leading the Players through the Lockout and into a ten-year agreement by employing novel multi-faceted strategy that combined a successful legal attack on the NFL’s $4B Lockout Fund, a federal and local legislative agenda, the creative use of social media and the unprecedented securing of the first employee anti-lockout insurance policy that would have compensated NFL Players during the loss of any games. The eventual agreement secured unprecedented financial gains by the players and successfully blocked an 18-game schedule, locked the player’s in to a firm share of revenue in the highest earning years in NFL history and retained as well as expanded pensions and benefits for former players. It also reduced the amount of time of player practices, implemented strict guidelines and schedules for players and limited what was nearly year around access by coaches to NFL Players.

During his tenure, the NFLPA called for Congressional hearings on concussions, developed novel concussion protocols that are now standard in amateur and professional sports, codified regulations to hold team physicians accountable to players, and created the first comprehensive transition programs for NFL Players.

Prior to his election as the Executive Director, Mr. Smith was recognized as one of the best trial lawyers in the country. He is a Fellow of the American College of Trial Lawyers. He was an Assistant United States Attorney in the District of Columbia for nearly a decade and was formerly Counsel to then Deputy Attorney General Eric H. Holder Jr. in the United States Department of Justice. He was awarded the US Attorney’s Office highest honor for courtroom advocacy with the John H. Evans Award. In 2000, he was awarded the Department of Justice’s highest honor with the Attorney General’s Award by US Attorney General Janet W. Reno. He was inducted into the prestigious American Trial Lawyers Association and was awarded the Outstanding Achievement Award by the Bar Association of the District of Columbia. He served as a Partner in world-wide firms of Latham & Watkins, LLP and Patton Boggs, LLP, in Washington DC. During his years in private practice, he represented corporations, boards of directors and senior executives in civil and criminal matters. He served two terms on the Board of Governors of the District of Columbia Bar Association.

Mr. Smith has been awarded the Eleanor Roosevelt Human Rights Award, the Keeper of the Dream Award, by the Action Network Alliance, the City of Justice Award by the Los Angeles Alliance for a New Economy, and in 2010 he was inducted into the Ohio Foundation of Independent Colleges’ Hall of Excellence.

DeMaurice serves as co-Chairman of the Board of OneTeam Partners, a venture capital company that joined the group licensing of players from the National Football League, Major League Baseball, US Women’s’ National Soccer Team, and the Women’s National Basketball Association. He serves on the Executive Council of the AFL-CIO, and he is on the Board of Directors for ULLICO (The Union Life Insurance Agency).

He chairs the Annual Georgetown University Comprehensive Cancer Lombardi Gala, he is on the Board of Harlem Lacrosse; the Board of Living Classrooms, the Board of Trustees of St Andrews Episcopal School. The Board of Directors for the US Congressional Award; the Board of Advisors for the Office for Access and Advancement for Public Black Universities; and as an Advisory Board Member of The Power of Diversity Mentorship Exchange Program.

He is a 1989 graduate of the University of Virginia School of Law and a 1985 graduate of Cedarville University. Mr. Smith is a member of the American College of Trial Lawyers; he has been an Executive in Residence and the Darden Business School at the University of Virginia, and is a guest lecturer at Georgetown University, Columbia University, Duke University, Harvard University, George Washington University, and the University of Virginia School of Law. He is currently teaching a class at the University of Miami School of Law. He has also been a guest speaker at the New York Stock Exchange, Commencement speaker for the University of Virginia School of Law; University of Maryland and for the Howard University School of Law. He has been featured in Fortune, Bloomberg Business, Ebony, Wall Street Journal, BusinessWeek, and The Atlantic.


"Best. Event. Ever!!! He was so good and so engaging. Thanks for recommending him. The attendance was great and the feedback was even better."

Speaker News

Check Availability

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to the WWSG newsletter.

Check Availability

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Speaker List
Share My List