The easiest way to understand this is to imagine yourself in 1914, knowing that World War I was about to arrive. You would need to place your bets quickly – within weeks, the main exchanges in London, New York and continental Europe would be closed. They would stay that way for months. Would you be able to guess how many, and which way the war might have turned by then?If you wisely judged American stocks to be a good bet, would you have managed to trade with a broker who avoided bankruptcy amid a liquidity crisis? You might have decided, again wisely, to trim positions in soon-to-be war-strained government debt. Would you have guessed that Russian bonds, which would experience a communist revolution and Bolshevik-driven default, were the ones to dump completely?
War, in other words, involves a level of radical uncertainty far beyond the calculable risks to which most investors have become accustomed. This means that even previous world wars have limited lessons for later ones, since no two are alike.
Ferguson’s paper shows the optimal playbook for 1914 (buy commodities and American stocks; sell European bonds, stocks and currencies) was of little use in the late 1930s. Investors in that decade did try to learn from history. Anticipating another world war, they sold continental European stocks and currencies. But this different war had different winning investments. British stocks beat American ones, and so did British government bonds.
Today there is a greater and more terrible source of uncertainty, since many of the potential belligerent powers wield nuclear weapons. Yet in a sense, this has little financial relevance, since in a nuclear conflagration your portfolio’s performance would be unlikely to rank highly among your priorities. The upshot of it all? That the fog of war is even thicker for investors than it is for military generals, who at least have sight of the action. If the worst happens, future historians might marvel at the seeming insouciance of today’s investors. They will only be able to because, for them, the fog will have cleared.