One reason so many are quitting: We want control over our lives again
The pandemic, and the challenges of balancing life and work during it, have stripped us of agency. Resigning is one way of regaining a sense…
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The New Currency of Marketing with Raja Rajamannar, CMO of Mastercard
In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. They discuss Raja’s concept of “Quantum Marketing” and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations. He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape.
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