In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. They discuss Raja’s concept of “Quantum Marketing” and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations. He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape.
Chris Miller: The Chip War and the Future of Semiconductors
Chris Miller discovered the semiconductor industry by way of Russian history and is now a highly sought-after advisor to tech companies, investors, and government entities.…
Thought Leader: Chris Miller
Peter Zeihan: Can Ukraine Claim the Skies and Destroy Russian Air Defenses?
From Peter Zeihan: Ukraine is figuring out how to maximize the effectiveness of its weapons (both NATO-supplied and domestic), allowing them to strike deep within…
Thought Leader: Peter Zeihan
Sara Fischer: The AI-generated disinformation dystopia that wasn’t
This piece is by WWSG exclusive thought leader, Sara Fischer. Amid the craziest news cycle in recent memory, AI-generated deepfakes have yet to become the huge truth…
Thought Leader: Sara Fischer
