This piece is by WWSG exclusive thought leader, Sara Fischer.
Around 24.2 million people watched President Biden’s press conference during the NATO Summit Thursday, nearly half the number (51.3 million) that tuned into his disastrous debate performance two weeks prior.
Why it matters: Like the debate, the vast majority (19.1 million) of speech viewers that tuned in on live TV were over 55 years old, according to figures from Nielsen.
By the numbers: Many broadcast and cable networks aired the speech. Below is a viewership breakdown between the hours of 7:30pm and 8:30pm ET Thursday.
The big picture: Biden’s speech is part of a broader strategy to make himself more visible to Americans following the debate.
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