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Raja Rajamannar: Inside the McLaren–Mastercard Strategy

Thought Leader: Raja Rajamannar
October 29, 2025
Source: CNBC

Speed, strategy or showbiz – what truly drives the McLaren x Mastercard partnership? In this episode of Media Dialogues with Storyboard18, Delshad Irani goes behind the scenes with two industry powerhouses: Zak Brown — CEO of McLaren Racing, the man leading one of Formula 1’s most legendary teams and iconic transformation stories Raja Rajamannar — Global CMO of Mastercard, the marketer behind some of the world’s strongest brand platforms and plays.

From engineering excellence to entertainment-driven fandom, from racing dominance to consumer loyalty, we uncover:

-How technology meets storytelling

-What makes F1 more than just a sport – but a marketing machine

-The real playbook for winning both on the track and in the marketplace

If you’re into sports, branding, or high-octane business strategy, this conversation is unmissable. Tune in now!

Raja Rajamannar, Mastercard Senior Fellow and author of Quantum Marketing, is celebrated as one of the world’s most innovative marketers. As Mastercard’s former Chief Marketing & Communications Officer and Founding President of its Healthcare Division, Raja has redefined brand strategy on a global scale. His visionary approach to marketing and technology continues to shape the future of the industry. To bring Raja to your next speaking engagement, contact WWSG today.

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