Q&A: The Science of Capturing People’s Attention

By Mitra Sorrells (original source BizBash)  

“Author, journalist, and venture capitalist Ben Parr shares his three stages of attention and seven captivation triggers that can be used at your next event.

In his book Captivology: The Science of Capturing People’s Attention, author Ben Parr dives into the science and psychology behind attention—how it works and why we pay attention to certain people, products, and ideas and not to others. Parr, a former co-editor at Mashable, is a general partner at DominateFund, an early-stage venture fund. We asked him about strategies to capture and maintain attention, and how that can impact the design of meetings and events.”

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