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Q&A: AI Adoption Moving Faster in LATAM Than Developed Markets

Thought Leader: Andrea Iorio
December 4, 2024

In the Nearshore Americas interview with Andrea Iorio on AI adoption in Latin America, keynote speaker on AI Andrea Iorio explains that artificial intelligence is being adopted in Latin America at an unusually rapid pace, in some cases outpacing developed markets, due to the region’s tech talent and openness to innovation. He highlights that companies and even governments are increasingly using conversational AI and building language models, but many organizations still struggle to educate users on how to benefit from new technologies. Iorio notes that while digital services are being rolled out widely, such as in Rio Grande do Sul’s public sector, the real challenge now is teaching people to use them effectively and aligning AI tools with core business strategies.

Iorio also discusses key challenges facing the region’s AI transformation, including concerns around data security, the environmental impact of training large models, and the need for upskilling workforces so humans can collaborate effectively with AI rather than being replaced by it. He argues that real AI transformation requires thoughtful data and human resources strategies, and that the speed of adoption must be balanced with education and infrastructure development to ensure companies can reap the benefits without increasing vulnerability to cyber risk. Source: Nearshore Americas.

Andrea Iorio is an internationally acclaimed keynote speaker on AI, leadership, sales, and innovation, helping audiences turn advanced technology into actionable strategies for business growth. With experience as CEO of Tinder Latin America and Chief Digital Officer at L’Oréal, he delivers over 100 keynotes annually to Fortune 500 companies around the world. Andrea is also the bestselling author of Between You and AI, a professor at Fundação Dom Cabral, a columnist for MIT Technology Review, and the host of NVIDIA’s podcast Vem A.I.. To host him for a speaking engagement, contact WWSG.

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