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Nikki Haley launches 2024 presidential challenge to Trump

Thought Leader: Josh Kraushaar
February 14, 2023
Source: Axios
Written by: Josh Kraushaar

Former Ambassador to the United Nations Nikki Haley unveiled her presidential campaign on Tuesday morning, becoming the first challenger to former President Trump in the Republican presidential primary.

Why it matters: Haley will get first crack at building early support in key states and raising money from Trump-skeptical donors.

Driving the news: Her campaign launch video, provided exclusively to Axios ahead of her formal announcement on Wednesday, offers an optimistic message about America’s future and argues for a new generation of leadership to move the country forward.

Haley then gives a pitch for Americans to look past their differences and rediscover what unifies the country.

Zoom in: South Carolina Sen. Tim Scott is moving toward a presidential campaign of his own. A Scott candidacy would be a major obstacle to Haley, who appointed Scott to a then-vacant Senate seat in 2012.

The bottom line: Haley’s campaign message feels like a throwback to the pre-Trump era, but there’s room for a candidate preaching optimism and American exceptionalism in a GOP race dominated by two populists in Trump and (potentially) Florida Gov. Ron DeSantis.

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