David Frum: Voting Against Trump
Notorious RINO and Atlantic writer David Frum joins Jamie Weinstein to explain why he’s voting for Kamala Harris this election. Frum, a former speechwriter for President…
Thought Leader: David Frum
Investments in artificial intelligence are going a long way toward lifting Meta’s business — which suffered its first-ever annual revenue decline last year — back into gear.
The big picture: For all the attention garnered by Meta’s release of its Llama open source AI models, the company’s more essential use of AI has been in leveraging the technology at the heart of its advertising business.
Driving the news: While Meta continues to invest in a far-off metaverse, executives over the past two years have shifted more of their investor messaging to focus on ways AI can bolster engagement and monetization to help the company make more money now.
Catch up quick: Less than two years ago, Meta executives began warning investors that changes to Apple’s privacy policies would wreak havoc on its ad business, which brought in around $114 billion in 2022.
State of play: Today, Osofsky said, nearly every one of Meta’s many millions of advertisers is using at least one of its AI-driven ad tools, most prominently Advantage+.
Our thought bubble: By choosing to focus on AI ads products and ensuring AI recommendations keep its users engaged for longer, Meta has the luxury of giving away access to its generative AI models instead of trying to turn a direct profit from them.
Yes, but: Meta executives haven’t provided any sort of long-term AI product roadmap the way they did with the metaverse project.
What to watch: As a way of spreadings its AI bets, Meta is reportedly set to roll out a series of AI agent personas as early as September, with the goal of nudging users to spend more time on its platforms and to help advertisers engage those users.
David Frum: Voting Against Trump
Notorious RINO and Atlantic writer David Frum joins Jamie Weinstein to explain why he’s voting for Kamala Harris this election. Frum, a former speechwriter for President…
Thought Leader: David Frum
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Thought Leader: Alex Honnold
Sanjay Gupta: Self-Exams Matter
This is the latest episode of Chasing Life with Dr. Sanjay Gupta. Sara Sidner is a hard-hitting CNN journalist. Ananda Lewis is a content creator and former…
Thought Leader: Sanjay Gupta