Artificial Intelligence is not just a trend—it’s shaping the future of an entire generation. In this KOMO News interview, consumer trends expert and Generation AI author Matt Britton discusses how Generation Alpha (born 2010–2025) is growing up with AI as a constant presence in their lives—and what that means for education, parenting, careers, and consumer behavior.
In this conversation, Matt breaks down:
How Generation AI builds on his bestselling book Youth Nation
Why Gen Alpha is the first truly AI-native generation
How AI is reshaping the job market and the future of coding
The evolving value exchange between data privacy and personalization
What brands and businesses must do to stay relevant in an AI-driven world
Matt Britton is one of the nation’s leading experts on youth culture, consumer trends, and the future of marketing. With dynamic energy and data-driven insight, he breaks down how Gen Z and millennial audiences are reshaping industries—from media to retail. Book Matt Britton to deliver a forward-thinking, high-impact keynote on how to engage the consumers of tomorrow—today. Contact WWSG!
This is an Op-ed by WWSG exclusive thought leader, Dr. Scott Gottlieb. Many consumers and medical providers are turning to chatbots, powered by large language…
This piece is by WWSG exclusive thought leader, Sara Fischer. Amid the craziest news cycle in recent memory, AI-generated deepfakes have yet to become the huge truth…
This piece is by WWSG exclusive thought leader, Sara Fischer. A slew of cuts announced Tuesday suggest the media industry’s struggle to regain the advertising…