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Matt Britton: discusses Generation AI live on Arc Settle news

Thought Leader: Matt Britton
March 14, 2025
Source: Matt Britton

Matt discusses Generation AI live on Arc Seattle news. Topics covered include:

AI’s Impact on Society and Education

90% of people will have a digital footprint by age 2, with parents creating it to stand out in a contracting digital world, forcing companies to adapt to AI-driven consumer behavior.

Teachers struggle to adapt to AI-driven education, as they teach from pre-AI textbooks, while facts become commodities and critical thinking gains value in the AI era.

Generational Shifts and Employment

Generation Alpha, born between 2010 and now, is the first to grow up with AI in the house, shaping their worldview and expectations of company interactions.

80% of new jobs in 2030 don’t exist today, with AI initially causing job losses but ultimately leading to increased efficiency and innovation in companies.

AI-Driven Consumer Behavior

Google and traditional search engines face competition from AI chatbots, which offer personalized information and shopping assistance based on user data and preferences.

Matt Britton is one of the nation’s leading experts on youth culture, consumer trends, and the future of marketing. With dynamic energy and data-driven insight, he breaks down how Gen Z and millennial audiences are reshaping industries—from media to retail. Book Matt Britton to deliver a forward-thinking, high-impact keynote on how to engage the consumers of tomorrow—today. Contact WWSG!

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