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L’Oréal Brazil Accelerates Digital Transformation With New Leadership

Andrea Iorio News Article
Thought Leader: Andrea Iorio
December 13, 2018
Source: Forbes

Forbes profiles how L’Oréal Brazil accelerated its digital transformation by appointing WWSG keynote speaker Andrea Iorio as Chief Digital Officer to lead innovation across e‑commerce, marketing, analytics, and digital branding. Iorio, who joined from Tinder where he led the company’s growth in Latin America, emphasizes that the key challenge for traditional companies is not whether to adopt digital strategies but how to embed them into the organization’s core business. To that end, he is driving projects that increase online sales and operational efficiency, while fostering a digital‑first mindset among teams so that offline and online initiatives become seamless.

Iorio also aims to build a data‑driven ecosystem with measurable initiatives and deliver digital training for staff as part of the long‑term transformation. He notes that technologies like artificial intelligence, the internet of things, big data, and augmented reality will play growing roles in the company’s strategy. By avoiding common pitfalls such as isolated innovation units and disconnected digital experiments, Iorio seeks to scale digital success across the organization and create a fully integrated omnichannel customer experience. Source: Forbes

Andrea Iorio is an internationally acclaimed keynote speaker on AI, leadership, sales, and innovation, helping audiences turn advanced technology into actionable strategies for business growth. With experience as CEO of Tinder Latin America and Chief Digital Officer at L’Oréal, he delivers over 100 keynotes annually to Fortune 500 companies around the world. Andrea is also the bestselling author of Between You and AI, a professor at Fundação Dom Cabral, a columnist for MIT Technology Review, and the host of NVIDIA’s podcast Vem A.I.. Contact WWSG to host him for a speaking opportunity.

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