In a series of tweets Sunday, Elon Musk said he plans to soon replace Twitter’s decade-old logo of a small blue bird with a new, yet-to-be-decided logo featuring an “X.”
Why it matters: It’s the latest effort by the billionaire mogul to phase out Twitter’s branding, which hundreds of millions of people have become familiar with globally over the past decade-plus.
What they’re saying: “Soon we shall bid adieu to the twitter brand and, gradually, all the birds,” Musk said.
The big picture: Musk has spent months trying to retool Twitter to meet his own vision, but the changes have caused a slew of business problems compounded by growing competition.
Out thought bubble: Several apps have launched as Twitter replacements in the past few months, but few other than Threads have been able to lure significant user bases, in part due to the strength and global recognition of Twitter’s brand.
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