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DeMaurice Smith: The Hidden Dark Side Of The NFL’s Business

Thought Leader: DeMaurice Smith
August 28, 2025

Chuck Todd is joined by former NFL Players Association executive director DeMaurice Smith to discuss his new book Turf Wars and the untold battles behind the modern NFL. Smith reflects on how he—despite never playing the game—won the trust of star athletes, navigated intense resistance from owners, and fought for free agency and labor protections. He shares candid stories of his uphill battle to lead the NFLPA, from owners attempting to block his election to risking his career to stand with players.

Smith also offers a rare look inside the billionaire owners’ club, likening it to a feudal kingdom where prestige and profit outweigh fairness. He reveals how Roger Goodell consolidated power, why Jerry Jones remains a polarizing force, and how owners exploit their franchises like personal toys. From hidden revenues to weak contract protections, Smith explains why the NFL has thrived financially while leaving players vulnerable. And with college athletes gaining leverage and younger NFL players more empowered, Smith warns that a seismic labor showdown between players and owners may be on the horizon.

DeMaurice Smith is a powerhouse speaker known for leading the NFL Players Association through some of the most high-stakes negotiations in sports history. A former trial lawyer and Assistant U.S. Attorney, he blends legal expertise with bold, strategic leadership—offering compelling insights on negotiation, ethics, and resilience. From boardrooms to classrooms, Smith inspires audiences with authentic stories and hard-earned lessons on advocacy and impact. Contact us today to bring DeMaurice to your next speaking event.

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