By Daphne Seah (original source Forbes)
“So you have written a groundbreaking story complete with the best headline, photo, video, SEO keywords. You Facebook-Tweet-Instagram-Pinterest-Snapchat it to your audiences. Then, after all that intensive work, analytics bring up only 30 clicks… and three retweets.
Maybe you are a journalist looking to gain more traffic for his or her stories? Maybe you are a news organization that is considering how to engage audiences and readership more broadly? Maybe you’re a new startup looking to gain attention and disrupt an industry? Or perhaps you are a big business looking to expand your market share with a brand or product?”
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