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Lynne Lancaster

Generational Expert

Lynne Lancaster is one of today’s most sought-after generational experts and keynote speakers. She knows what makes Traditionalists, Boomers, Generation Xers, Millennials, and Gen Zers tick. Lynne brings her original research, insights, humor, and practical tips to audiences eager to solve the generational puzzle.

Lynne’s entertaining style and deep expertise take listeners to a new level, whether they are struggling to recruit and retain generations in the workforce, seeking to connect with them in the marketplace, or just trying to live and work with them.

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Fee Range: $15,000 - $25,000

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Speech Topics

What makes a great leader and how do the generations view the role of leadership differently? Today, the expectations of leaders are evolving. Whether you’re a seasoned veteran directing those younger than you, an experienced Xer juggling multiple generations, a skilled Millennial managing upward, or you are struggling to connect with all the generations, Lynne’s savvy research, entertaining anecdotes and practical advice will help you:

  • Understand who the generations are and how their expectations of leaders have changed
  • Quantify generational gaps in recruiting, engaging, communicating, and retaining Increase your effectiveness as a leader by understanding how to engage each generation
  • Apply hands-on techniques to flex your leadership style

This is for anyone who has to work with multiple generations. A good generational mix can make for a highly productive, fulfilling environment. Or it can make you want to tear your hair out! With five generations all vying to make an impact in the workplace, roles are being rewritten and rules are all over the map. This high energy and insightful presentation will update you on the generations in today’s workplace, and how you can collaborate, engage, and communicate with them. Whether you are supervising, managing, or are an individual contributor, you will…

  • Get to know your own generation and how that shapes your views on work
  • Understand the causes of generational misunderstandings
  • Identify the generation gaps in your workplace
  • Connect more effectively with every generation

A strong economy is great for business but tough for recruiting. As the unemployment rate reaches all-time lows in many markets, recruiters are struggling. With so many organizations competing for the same workers, how do you make your message stand out? What are candidates looking for? And what do you need to know about the generations to give you a competitive edge? Lynne Lancaster offers a bird’s eye view of how generational insights and recruiting smarts come together to create winning results. With humor, examples and case studies from the trenches her topics include…

  • Why the talent market is really so tight and what you can do about it
  • How to take an “out-of-the-box” look at your talent sources
  • What to do when your boss doesn’t get it
  • Leveraging value proposition through the eyes of another generation
  • Who is Gen Z and what will they be like in the job market?

Millennials make up over 50% of the U.S. workforce and are stepping up to big jobs, yet employers are still struggling to recruit and retain them. Now here comes Generation Z, with their own sets of attitudes and expectations! With the U.S. unemployment rate at an all-time low, it is more important than ever to understand how to recruit, retain and engage the younger generations. It’s time to toss out the stereotypes and get to know who these influential and ambitious cohorts really are. Learn:

  • What makes Millennials unique from other generations
  • Who is Gen Z and what do we need to know about them
  • What are the influences that have made Gen Z different from their predecessors
  • Which industries are role models for recruiting and retaining younger talent—and why
  • How can Millennials be most effective as they take over management roles

Traditionalists, Baby Boomers, Gen Xers, Millennials, and now Gen Z, view sales very differently. They show up with a confounding array of expectations that can leave marketers and service providers scratching their heads. Do they want face-to-face contact or prefer screen-to-screen? How can you stand out in a crowded marketplace? What does “service” even mean? Whether you are a seasoned professional or just starting out, you will learn how to engage with each generation of clients and customers. Lynne will help you:

  • Identify the generations in your marketplace
  • Rethink sales and marketing strategies along generational lines
  • Engage one generation without turning off another
  • Sell and market more effectively to each generation

Lynne Lancaster charts the course of the Baby Boom generation as they age, lead, consume, and transform. Whether it’s a gradual evolution or a full-on revolution, this generation is changing the workplace and marketplace with their sheer numbers and ability to reinvent on their feet. We’ve all heard about the longer “on-ramp” to adulthood experienced by Millennials. But no one is talking about the longer “offramp” Baby Boomers desire. Whether you are marketing to this diverse generation or managing them you’ll benefit from understanding:

  • How Baby Boomers are reinventing this phase of life
  • What are workplace and marketplace trends we can expect to see?
  • How can we connect with this dynamic generation more effectively?


Lynne Lancaster is one of today’s most sought-after generational experts, and the founder of two successful consulting firms. Her clients include 3M, Apple, Blue Cross/Blue Shield, Coca-Cola, Disney, Exxon, General Mills, KPMG, NASA, and St. Jude’s Children’s Research Hospital.

She is co-author of two best-selling books: When Generations Collide, and The M-Factor: How the Millennial Generation is Rocking the Workplace. She just finished editing the newly released book, Gen Z @ Work. Lynne has interviewed literally thousands of Traditionalists, Baby Boomers, Generation Xers, Millennials, and Gen Z to understand what makes them tick, and what they expect from the world of work.

Lynne has served as an adjunct faculty member at the University of Minnesota’s Carlson School of Management. She has been a guest on CNN, CNBC, and National Public Radio, and has appeared in Fast Company, The New York Times, TIME Magazine, and The Wall Street Journal.


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