Anne Mahlum Shares How She Built And Sold Company For $100M
March 26, 2025
In this exclusive Q&A interview, I speak with serial entrepreneur, public speaker and athlete Anne Mahlum, who founded the popular fitness studio [solidcore] and sold…
Founder of [solidcore]
Anne Mahlum brings a powerful blend of entrepreneurial success, social impact, and motivational storytelling to the stage. Her experience founding and scaling both a national nonprofit and a multimillion-dollar fitness brand demonstrates resilience, bold leadership, and a commitment to empowering others. Whether speaking on business growth, personal development, or social change, Anne captivates audiences with her firsthand insights on turning vision into reality.
In her most requested keynote, “Outsmart the Odds,” Anne inspires audiences to reshape their self-perception and take charge of their lives, regardless of their current circumstances. From her humble beginnings in North Dakota, Anne shares her journey to becoming a two-time founder, CEO, and influential thought leader. With humor and charm, she imparts digestible lessons on belief systems, fear, choice, betting on yourself, letting go, and unapologetically pursuing more. Anne’s authenticity and vulnerability guide the audience towards self-discovery, leaving them with a resounding “yes, I can” sentiment. A genuine and empowering speaker, Anne is an ideal choice for events aiming to inspire and uplift.
Anne Mahlum, a highly successful entrepreneur and CEO, shares her journey in the keynote, “How to Start, Build, and Scale Your Company.” In 2007, she founded Back on My Feet, a running club for a homeless shelter in Philadelphia, witnessing transformative changes in individuals through sport, community, and hard work. Anne successfully raised funds, expanded programming, and scaled the organization to a $6.5M budget in 14 cities within 6.5 years.
Later, she founded [solidcore], growing it to 100 locations and two thousand employees in 9.5 years before a $90M exit in April 2023. With extensive experience as a founder, CEO, and leader, Anne is well-positioned to speak on startup life, leadership, scaling, organizational sustainability, branding, community engagement, hiring, fundraising, and the art of successfully selling a company.
Anne Mahlum is an entrepreneur, motivational speaker, investor, philanthropist, and athlete passionate about empowering people to live life on their terms.
Her entrepreneurial journey began in 2007 when she founded Back on My Feet, a national nonprofit that uses running and community to help individuals experiencing homelessness achieve employment and self-sufficiency. Under Anne’s leadership as CEO, the organization grew to 14 cities with an $8M annual budget, helping thousands transform their lives.
In 2013, Anne founded [solidcore], a Pilates-inspired fitness company. As CEO, she scaled it to 100 locations nationwide, serving hundreds of thousands of clients—including former First Lady Michelle Obama—and employing more than 2,000 people. After raising $210M in private equity, Anne exited the company in 2023, sharing millions from the sale with her employees.
With a net worth exceeding $100M, Anne now invests, advises, writes, plays beach volleyball, and supports causes related to addiction recovery and wrongful convictions. A sought-after speaker, she inspires audiences at corporate events, universities, and conferences on leadership, entrepreneurship, boldness, happiness, and social change.
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