Voto Latino aims to register 1 million new Latino voters by 2020

By USA Today (original source Fox 23) 

“Nonprofit Voto Latino wants to register 1 million new Latino voters by 2020, launching this week on-the-ground and digital efforts that target young people.

“Traditional campaigns are in a death spiral of lower and lower outreach that’s not touching a lot of folks that might be willing to get out and vote if they’re asked to, but that hasn’t been consistent,” Julián Castro, former Housing and Urban Development secretary during the Obama administration, said in an interview with USA TODAY.

According to the Pew Research Center, Latinos represented 11 percent of the American electorate in the 2016 presidential election, and millennials comprised 44 percent of eligible Latino voters.”

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