Piece by WWSG exclusive thought leader, Sara Fischer.
Spotify is testing a new feature that allows users to swipe through vertical video clips, similar to the TikTok experience, that feature artists sharing stories behind their music, according to screen shots obtained by Axios.
Why it matters: The clips experiment has been accelerated following Spotify’s recent deal expansion with Universal Music Group (UMG).
State of play: The clips, which were also reported by Music Ally, show a carousel of swipe-able clips of artists, including Sabrina Carpenter and Benson Boone, on the top of Spotify playlist pages.
The big picture: The streaming giant’s new focus on video has opened up advertising opportunities.
What to watch: Spotify has continued to build on its relationship with UMG as rival apps have struggled.
Erika Ayers Badan: How to Keep Creativity Alive
Hi! Ever felt like you’re on a Disney ride through every big-company headache imaginable? Think lawyers, bankers, finance goons, stale conference rooms, staid conversations and…
Thought Leader: Erika Ayers Badan
Chris Miller: Trump’s Nvidia Chip Decision Lands Hard
In a new article, “Allowing China access to advanced semiconductors puts national security and U.S. AI industry at risk,”Chris Miller — author of Chip War…
Thought Leader: Chris Miller
Chris Miller: Nvidia’s H200 Chip Sales to China
In a move with major implications for national security and the race to dominate artificial intelligence, President Trump announced Monday that he will allow Nvidia…
Thought Leader: Chris Miller
Sara Fischer on How Politics Is Reshaping Media
Thought Leader: Sara Fischer
