Piece by WWSG exclusive thought leader, Sara Fischer.
Spotify is testing a new feature that allows users to swipe through vertical video clips, similar to the TikTok experience, that feature artists sharing stories behind their music, according to screen shots obtained by Axios.
Why it matters: The clips experiment has been accelerated following Spotify’s recent deal expansion with Universal Music Group (UMG).
State of play: The clips, which were also reported by Music Ally, show a carousel of swipe-able clips of artists, including Sabrina Carpenter and Benson Boone, on the top of Spotify playlist pages.
The big picture: The streaming giant’s new focus on video has opened up advertising opportunities.
What to watch: Spotify has continued to build on its relationship with UMG as rival apps have struggled.
Newt’s World Episode 777: “Mr. Gorbachev, tear down this wall!”
Newt’s guest is David Trulio, President and CEO of the Ronald Reagan Presidential Foundation and Institute. They discuss the 35th anniversary of the fall of…
Thought Leader: Newt Gingrich
Anderson Cooper 360: Trump Says He Is Not Reconsidering Gaetz As His Pick For AG
Tomorrow the House Ethic Committee is expected to discuss the fate of its report on Matt Gaetz, President-elect Trump’s choice for attorney general. The former Florida…
Thought Leader: Anderson Cooper
Peter Zeihan on the Geopolitics of Gaming
From Peter Zeihan: PC or console? Yes, I’m talking about gaming preferences…and if you answered PC, then we all owe you a big thank you.…
Thought Leader: Peter Zeihan
