‘Shark Tank’ investor Daymond John explains how he reinvented himself in his 40s

By Richard Feloni (original source Cape Cod Times)

“Daymond John got a call from Mark Burnett at the perfect time in his career.

It was 2008 and John was 39 years old. He had established a career on the success of his clothing brand FUBU, which he started from nothing out of his mom’s house in Hollis, Queens in 1992. Though the brand was bringing in over $300 million in revenue in the late ’90s, its popularity faded in the early 2000s.

John acquired stakes in about 10 other clothing companies and served as a marketing adviser. When the Great Recession hit, he told Business Insider, only two or three were making him money. John needed a way to grow beyond the fashion industry.”

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