Yahoo on Sunday aired its first major television ad in years during the Super Bowl, a positive sign of momentum for the tech giant since it was acquired by private equity giant Apollo in 2021.
Why it matters: It’s been more than two decades since Yahoo’s last Super Bowl ad in 2002. The company, which turns 30 in March, has been focused on product improvements across its mail, news, sports, and finance divisions for the past four years. Now, it’s ready to make its pitch to consumers.
Zoom in: Yahoo’s Super Bowl ad, featuring actor Bill Murray, kicked off Yahoo’s new commercial campaign around the power of its revamped email platform.
The big picture: The ad marks Yahoo’s reentry into the cultural zeitgeist as it looks to establish itself as a friendly, useful internet company in an era where Big Tech’s reputation is divisive.
This article is written by WWSG exclusive thought leader, Sara Fischer.
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