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The Ankler, the entertainment media startup from veteran Hollywood editor Janice Min and insider columnist Richard Rushfield, is launching an entertainment business trade publication dedicated to the creator economy called Like & Subscribe, CEO and co-founder Janice Min told Axios.
Why it matters: The expansion represents ways digital newsletter startups like The Ankler and Puck are putting pressure on Hollywood’s traditional stable of trade publications, most of which are owned by Penske Media Corporation.
Zoom in: The new product, authored by veteran tech and entertainment journalist Natalie Jarvey, will launch as a standalone Substack newsletter, separately from The Ankler, and will be priced at $129 a year to start.
Zoom out: The Ankler has built its product offering from a single newsletter authored by one person at launch in 2022 to a suite of nearly a dozen specialized newsletters authored by roughly a dozen different full-time and part-time journalists.
Between the lines: The company, which has been profitable since its launch, relies on a combination of advertising, subscription and partnership revenue.
The big picture: The Ankler’s investment in creator economy coverage reflects an expanded definition of entertainment beyond film and television.
What to watch: Min said Like & Subscribe could create a blueprint for the company to explore more standalone subscriptions from The Ankler in the future.
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