This piece is by WWSG exclusive thought leader, Sara Fischer.
Amazon Prime Video on Thursday announced its first-ever foray into live news coverage with Election Night Live, a one-night special delivering election results and analysis on Nov. 5.
The big picture: This is a return to news video investments from Big Tech. Tech firms have invested billions in live sports rights to bolster their streaming services, but live news has proved a more elusive customer acquisition tool.
The special, a co-production between Amazon Prime Video and White Cherry Entertainment, the production team behind the Tony Awards, will begin Election Night at 5:00 p.m. E.T.
What they’re saying: “After 41 years in the business – from local news to network shows to cable news – this feels like the next big thing. And the global marketplace of Amazon is a natural home for this first-of-its-kind venture,” Brian Williams said in a statement.
What’s next: Guests for the program will be announced in the coming weeks.
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