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Peter Zeihan: The Swiss Are Screwed

Thought Leader: Peter Zeihan
September 26, 2025

The Matterhorn, Nestlé Chocolate, and a long-standing history of neutrality, Switzerland has it all. However, the Swiss were too busy enjoying all those comforts and fell asleep at the wheel for the past few decades…

Since the Cold War, Switzerland has assumed that its stockpile of weapons and insulation provided by the EU would protect them. With the Ukraine War creeping closer, the Swiss are realizing much of what they’ve relied upon has been eroding. Their military is weak, banking secrecy has collapsed, trade competitiveness has suffered, and now Trump tariffs are crippling industry.

The Swiss have a couple paths forward, but all options require them to abandon some core component of their belief system (or face economic decline).

Peter Zeihan is a geopolitical strategist, which is a fancy way of saying he helps people understand how the world works. He combines an expert understanding of demography, economics, energy, politics, technology, and security to help clients best prepare for an uncertain future. With a keen eye toward what will drive tomorrow’s headlines, his irreverent approach transforms topics that are normally dense and heavy into accessible, relevant takeaways for audiences of all types. To host him for a speaking opportunity, contact WWSG.

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