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Leading media organizations are issuing guidance on leveraging artificial intelligence in the newsroom at the same time they’re making licensing deals to let AI firms use their content to train AI models.
Why it matters: The sudden arrival of publicly and commercially available generative AI tools has forced a new set of ethical choices on media companies struggling to protect public trust while still experimenting with the technology and preserving their legal rights.
Driving the news: Most news companies are allowing some use of AI under the editorial supervision of humans, but many of the new guidelines prohibit AI from being used to write articles, and extra scrutiny is applied to AI-generated images and video.
Be smart: The AP last month became the first major news company to strike an agreement deal with OpenAI that will allow the firm to use AP’s content to train its AI models.
Yes, but: The AP’s commercial agreement with OpenAI may not serve as a blueprint for other media companies weighing efforts to protect their intellectual property interests.
Between the lines: One area of almost uniform agreement seems to be disclosure.
Our thought bubble: As news publishers weigh different AI standards, some level of consistency will be necessary to develop broad reader trust.
Of note: Axios does not use generative AI to create content, except where the point is to show readers what the technology can or can’t do, in which case the AI-generated material is clearly labeled.
Sanjay Gupta: Can Science and God Coexist?
Faith and science may often seem at odds with one another, but renowned geneticist and former NIH director, Dr. Francis Collins, says that he sees…
Thought Leader: Sanjay Gupta
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Marc Short on whether Musk has permanently changed how congressional communication functions
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