(original source Next Shark)
“Shortly after, he left Mashable and launched DominateFund, an early stage venture capital firm that focuses on harvesting attention and making products go viral. His hard work was recognized when he made the Forbes 30 under 30 list in 2012.
Now, Ben Parr has culminated his expertise and years of experience in the field of marketing, virality and attention-getting into a new book called “Captivology: The Science of Capturing People’s Attention.”
Recently, we sat down with Ben Parr to talk about his backstory, his startup investment philosophy and of course — how to get people’s attention.”
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