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Matt Britton Talks Creativity with Crayola CMO

Thought Leader: Matt Britton
September 11, 2025

In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.

Matt Britton is a globally recognized marketing and media executive, futurist, and best-selling author who has advised over half of America’s Fortune 500 companies on future-proofing in an unpredictable consumer landscape. As an AI expert and Gen Z authority, his ability to break down complex trends into clear, actionable insights makes him a sought-after keynote speaker for audiences navigating the future of business, culture, and technology. His latest book, Generation AI, reached #1 on Amazon, further cementing his role as one of today’s most influential voices. To bring Matt to your next event, contact us today.

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