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Erika Ayers Badan: What is a Futurist?

Thought Leader: Erika Ayers Badan
November 11, 2025
Source: WORK

Valarie Jacobs is a futurist. She’s built her career capturing and understanding signals, curating and editing those signals to provide a thesis on trends and conveying and implementing strategies to help companies adapt, morph and evolve into the future.

Remember when everything became organic? She helped companies understand that trend and change their product mix, brand strategy and supply chain to stay competitive and compelling in the face of changing consumer demand.

She’s now helping people understand trends, desired outcomes and how to work backwards to lay a strategy and a map that guides you from where you are to where you want to go.

Enter: Backcasting.

Valarie joined me in NYC for an At Home At Work and an intimate conversation on understanding the future and feeling confident and empowered to get there.

This is WORK Conversations with Valarie Jacobs. Watch full episode on YouTube.

Book Erika Ayers Badan for powerful insights on building bold, culture-shaping brands, navigating challenges with resilience, and leveraging storytelling and community to drive lasting impact. Known for her dynamic leadership and no-nonsense approach, Erika has redefined industries and inspired audiences across sectors. Contact WWSG today to bring her unmatched expertise and contagious energy to your next event.

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