Erika Ayers Badan: What Happens When Your Business Dream Dies

November 3, 2025

Source: WORK

In 2023 Daniela and I were in Boston for something at Barstool – I can’t remember what exactly. It was spitting snow like it does in the Northeast.

I had on my favorite winter hat and got a like from Shit That I Knit. This is how I met Christina Pardy.

I liked her instantly – she’s a Masshole. Sweet, gritty, creative, earnest and motivated. I had her come to Barstool and we talked about her company and her vision.

I was on here the other day and saw a post from Christina about selling STIT. It was vulnerable and honest. She talked about her mom, lifting weights, skipping the wine and reimagining her future.

I think people shy away from talking about the end of things – like there’s something shameful about it. I wanted to have this conversation with Christina to give light and space to the things that don’t work out

Christina joined WORK to lay it all out. This is our conversation.Watch the full episode on YouTube.

Book Erika Ayers Badan for powerful insights on building bold, culture-shaping brands, navigating challenges with resilience, and leveraging storytelling and community to drive lasting impact. Known for her dynamic leadership and no-nonsense approach, Erika has redefined industries and inspired audiences across sectors. Contact WWSG today to bring her unmatched expertise and contagious energy to your next event.

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