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Erika Ayers Badan: The Lessons Behind Food52’s Bankruptcy

Thought Leader: Erika Ayers Badan
January 27, 2026

Former Barstool Sports C.E.O. and Food52 chief executive Erika Ayers Badan joins Dylan to reflect on navigating bankruptcy at Food52, a onetime $300 million company that ultimately collapsed under roughly $25 million in debt. She breaks down what went wrong, the dangers of undisciplined growth, and why diversified revenue streams matter now more than ever. She also discusses what kind of buyers might be circling, what industry peers can learn from Food52’s downturn, her take on the state of media writ large—and much more.

Book Erika Ayers Badan for powerful insights on building bold, culture-shaping brands, navigating challenges with resilience, and leveraging storytelling and community to drive lasting impact. Known for her dynamic leadership and no-nonsense approach, Erika has redefined industries and inspired audiences across sectors. Contact WWSG today to bring her unmatched expertise and contagious energy to your next event.

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