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Erika Ayers Badan: The CEO Behind Barstool Sports & Food52

Thought Leader: Erika Ayers Badan
October 13, 2025
Source: Bloomberg

In this episode of The Deal, Alex Rodriguez and Jason Kelly talk with Erika Ayers Badan, the former chief executive of Barstool Sports and current CEO of Food52, about what she’s learned from leading two “turnaround” companies. Badan tells the hosts how she led a company often laden with controversy, why she’s happy to grow talent that leaves and why she thinks it’s important to fail.

Book Erika Ayers Badan for powerful insights on building bold, culture-shaping brands, navigating challenges with resilience, and leveraging storytelling and community to drive lasting impact. Known for her dynamic leadership and no-nonsense approach, Erika has redefined industries and inspired audiences across sectors. Contact WWSG today to bring her unmatched expertise and contagious energy to your next event.

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