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Erika Ayers Badan on Redefining Success and Embracing Change

Thought Leader: Erika Ayers Badan
July 3, 2025
Source: Shift Group

This week on Changing the Game, Jordan Duren sits down with Ericka Ayers Badan, former CEO of Barstool Sports, current CEO of Food52, and author of Nobody Cares About Your Career. Erika opens up about her non-linear path from receptionist to CEO, how she’s embraced failure as fuel, and why tuning out the noise and trusting your gut matters more than any resume or job title. She also shares candid advice on showing up authentically, hiring in today’s world, and finding growth in discomfort. Whether you’re starting out, starting over, or simply ready for something different, Erika’s story is a masterclass in bold moves, real leadership, and redefining success on your own terms.

Book Erika Ayers Badan for powerful insights on building bold, culture-shaping brands, navigating challenges with resilience, and leveraging storytelling and community to drive lasting impact. Known for her dynamic leadership and no-nonsense approach, Erika has redefined industries and inspired audiences across sectors. Contact WWSG today to bring her unmatched expertise and contagious energy to your next event.

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