Attention, please: Former Mashable editor turned VC Ben Parr on the science of what grabs us

(original source Biz Journals)

At any given moment, masses of people are fixated on something, with the latest obsession being “Game of Thrones,” Season 5, which as we’ve been breathlessly told over and over this week starts Sunday night on HBO.

Did you ever wonder how stuff like that captures the attention of so many? So hasBenn Parr, a former co-editor and editor-at-large of Mashable and currently the cofounder of DominateFund. He gets into the science behind what we pay attention to and what we tune out in a book titledCaptivology: The Science of Capturing People’s Attention(HarperOne, March 2015).

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