WWSG Exclusive
Chief Marketing & Communications Officer and Founding President of the Healthcare Division, Mastercard; Author of Wall Street Journal Bestseller Quantum Marketing
The illustrious career trajectory of Raja Rajamannar, marked by innovation and strategic acumen, positions him as an exceptional keynote speaker. His transformative leadership at Mastercard, where he elevated the brand to global prominence, speaks volumes of his ability to inspire and motivate audiences. His recognition as a top global marketer and his insightful contributions to the industry make him a sought-after thought leader.
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With decades of experience at the helm of one of the world’s most recognized brands, Raja Rajamannar delivers high-impact insights that are invaluable to business leaders, marketers, and decision-makers seeking to future-proof their organizations.
His book, Quantum Marketing, details the revolutionary transformation businesses must embrace to thrive in the Fifth Paradigm of marketing—an era defined by AI, data-driven decision-making, and an entirely new approach to branding.
Audience Takeaways:
This keynote is a must-attend for executives, marketers, and business leaders who want to remain at the forefront of innovation and transform their organizations to thrive in the future.
Raja Rajamannar is a visionary business leader with extensive senior management experience across multiple industries and global markets. He has led large-scale businesses at Fortune 500 companies spanning financial services, consumer-packaged goods, and healthcare, holding executive roles at Unilever, Citigroup, Anthem, and Mastercard. Throughout his career, he has successfully navigated highly regulated environments, spearheaded transformational strategies—both for growth and turnaround—and delivered significant shareholder value.
Beyond managing diverse businesses, Rajamannar has deep expertise in multiple corporate functions, including marketing & communications, innovation, sales and business development, corporate development (i.e. mergers and acquisitions), data analytics, and digital strategy.
Currently, he serves as the Chief Marketing & Communications Officer of Mastercard and President of its healthcare division, where he is a member of the company’s management committee. In addition to overseeing Mastercard’s global marketing and brand transformation, he is also responsible for identifying and developing business opportunities in emerging verticals such as healthcare.
Globally recognized for his groundbreaking marketing strategies and leadership in business transformation, Rajamannar has been instrumental in redefining Mastercard’s marketing approach, elevating it into one of the world’s most valuable and innovative brands. His contributions have earned him numerous accolades, including WFA Global Marketer of the Year in 2018, recognition as one of Forbes‘ Top 5 World’s Most Influential CMOs in 2018, inclusion in the Campaign Power 100, a spot on Business Insider’s list of the 25 Most Innovative CMOs in the World, recognition as a Billboard Top Branding Power Player in 2018, and induction into The CMO Club Hall of Fame.
Rajamannar is the author of Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, a Wall Street Journal bestseller. In the book, Rajamannar shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption.
Rajamannar also serves on the board of directors for PPL Corporation (NYSE:PPL) and holds positions on several non-profit boards, including Bon Secours Mercy Health, New York City Ballet, Cintrifuse, the Association of National Advertisers (ANA), and the World Federation of Advertisers (WFA).
Rajamannar's book Quantum Marketing will do to our view of marketing what Copernicus’ book did to our view of the world. It will change it forever.
CMO, General Mills
