Erika Ayers Badan
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All great, sustainable organizations have a culture of passion, meaning and purpose. This doesn’t mean you need to be working for a company trying to find a cure for cancer. It doesn’t matter what you sell, as long as the culture is purpose driven. Culture determines the success or failure of an organization, and it all begins and ends with leadership and collaboration.
In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book – “Powered by Purpose” he demonstrates how differing points of view and healthy debate should be encouraged, as long as everyone agrees on the mission, purpose and objective. Through clear communication, sharing of ideas and checking the egos at the door, a culture of inspiration and innovation takes shape and the end result is an unprecedented customer experience.
Case studies will be discussed, corporate heroes will be highlighted and proof will be shown, that companies without a purpose driven and value oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.
Scott Deming is a seasoned business professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. He has helped managers and executives from just about every industry, across the globe, become stronger, more effective leaders and helped teams work smarter and become stronger.
“What do people think of when they see or hear your name? Think about this question very seriously. In other words – How Powerful is Your Brand?” This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry.
Scott Deming’s presentation “Creating the Ultimate Customer Experience” breaks all boundaries of the typical customer service or brand building processes. He takes his audiences on a fast-paced, high-energy journey to creating the ultimate customer experience and building their powerful, emotional and sustainable brand. He inspires each and every attendee to immediately implement these simple processes and turn every customer into a loyal evangelist for life! And as he says – “It is these evangelists who will take you to the Promised Land.”
Scott Deming is a seasoned communications and marketing professional with over thirty years of corporate experience and over twenty years as owner/operator of a national advertising and marketing firm. Now, he transcends the traditional “Brand Building” concept to a unique and unexpected level with the highly popular “Creating the Ultimate Customer Experience” presentation.
Biography
Here’s the formula for sustainable success: Find several great customers, turn them into evangelists, and they will take you to the promise land! If this sounds easy, it is. However, it’s highly unlikely you will turn your external customers into loyal evangelists until you turn your internal customers (your employees) into loyal evangelists.
Scott Deming takes his over thirty years of business ownership, board positions, working with small, independently owned companies as well as multi-national, publicly traded corporations, employee relationship expertise, customer experience savvy, and wraps it into the most comprehensive, easy-to-implement, and energetic program you’ve ever seen. As one national publication wrote: “Scott Deming’s customer experience process is more like the ten moral principles for great business practice and success!”
Scott Deming speaks, consults, and trains a myriad of different companies and organizations of all shapes and sizes across the globe—both big and small and in just about every industry and business vertical. From CEO’s, business owners, and managers to salespeople and customer service reps, Scott Deming’s programs have transformed individuals and organizations alike, showing them the real process for customer evangelism and lasting customer loyalty.
And Scott is consistently the highest rated speaker and trainer for the companies and brands he speaks for. From manufacturing to retail, pharmaceutical to agriculture, technology to food and beverage, clients continue to bring Scott back for repeat performances and further educational development.
As Scott Deming says, “There is no correlation between a satisfied customer and a loyal customer. A satisfied customer will stay with you until the next best deal comes along.” Move your customers from satisfied to loyal, with the process that works.
Communicate better. Become a stronger leader. Build a team that loves the corporate mission and sells with passion. Improve business and increase sales. Create a powerful, emotional, one-of-a-kind cult brand. Turn customers into evangelists for life. Be a marketing machine. Own your space.
These best practices and guiding principles may sound self-explanatory and may even appear to be common sense steps for anyone who wants to be a more effective salesperson and marketer, meeting their business goals and objectives, and ultimately drive ROI and yield successful business outcomes for both their customers as well as for their own organization. However, it’s not quite as easy and straightforward as it sounds to act on this tried-and-true business advice and implement these strategies and tactics within your daily workflow and adopt these within real business settings to generate revenue. So how can you successfully follow and adopt these sage sales and marketing principles and guidelines in your current role or position at your organization.
Come experience Scott Deming in person at one of his keynote presentations or guided workshops sessions to see what you need to do in person and learn how to transform yourself and your organization into a powerful, emotional brand that employees and customers will want to engage with and become a part of and cultivate a lasting relationship with for many years to come.
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