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Gary Langer

President, Langer Research Associates and Polling Director, ABC News

An insightful speaker with an engaging style, Gary Langer is founder and president of Langer Research Associates, a New York-based firm that designs, manages and analyzes survey research projects for corporate, media, foundation, association and academic clients. He directs news polling for the ABC News television network, surveys economic sentiment in Bloomberg L.P.’s weekly Consumer Comfort Index and specializes in topics including politics, elections, public policy, corporate reputation, brand equity, consumer insights, health care, education and international development.

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Travels From: New York | Fee Range: $10,000 - $20,000

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Synthesizing decades of political, economic, demographic and policy trends, Langer identifies the social forces that made the Trump presidency possible and lays out a roadmap to the potentially rocky road ahead. Groups with an interest in political policy and public attitudes will benefit from this highly informative talk.

Langer Research covers public attitudes and behavior on current politics, social policy, brand equity, consumer insights, health care, education and more. Pick your topic; Langer will draw together the latest publicly available research, combining reliable data and insightful analysis with approachable storytelling. Custom survey results also can be arranged.

Langer Research produces brand equity, corporate reputation and consumer insights studies for major companies, with a twist: methodological rigor. Informed by his more than 30 years in the field, Langer lays out what matters in monitoring your brand and knowing your customers – and red flags the shortcuts that can steer you wrong.

Biography

An insightful speaker with an engaging style, Gary Langer is founder and president of Langer Research Associates, a New York-based firm that designs, manages and analyzes survey research projects for corporate, media, foundation, association and academic clients. He directs news polling for the ABC News television network, surveys economic sentiment in Bloomberg L.P.’s weekly Consumer Comfort Index and specializes in topics including politics, elections, public policy, corporate reputation, brand equity, consumer insights, health care, education and international development.

Langer’s work has been recognized with two news Emmy awards; 10 Emmy nominations; the David R. Ogilvy Award for Excellence in Advertising Research; and the Policy Impact Award of the American Association for Public Opinion Research, for a seven-year series of surveys in Iraq and Afghanistan cited as “a stellar example of high-impact public opinion polling at its finest.” His polling for ABC News has received at A+ rating from Nate Silver’s fivethirtyeght.com, one of just six ongoing surveys out of more than 370 assessed – and the only media-sponsored poll – to win this grade.

Langer is a board member of the Roper Center for Public Opinion Research, a trustee of the National Council on Public Polls and former president of AAPOR’s New York Chapter. His firm is a charter member of AAPOR’s Transparency initiative.

All of Langer’s presentations are custom-prepared for their audiences, drawing on the most recent data to tell the story of the latest trends in public opinion and consumer attitudes.

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