Daniel Burrus

Based on decades of research and experience applying his Hard Trend methodology to
leading companies worldwide, Daniel has identified the missing competency: Anticipation.

With his Anticipatory Organization Model, Burrus enables business leaders to separate Hard Trends from Soft Trends. When you learn to analyze and perceive trends this way, it is possible to tap into what Burrus calls Everyday Innovation, solving challenges faster, and recognizing previously invisible opportunities.

Mastering these capabilities will position your organization to be the disruptor instead of being the disrupted—thus creating competitive advantage, and reducing risk.

Accelerating growth requires a new way of thinking about overcoming obstacles and acting on new opportunities. All too often, change comes from the outside in, forcing us to react by slipping into a crisis management mode, and putting out fires. This presentation is about opportunity management, identifying the driving forces of predictable change, driving growth strategies from the inside out, and taking control of our future.

Daniel Burrus takes the concept of looking into the future and transforms it into a new paradigm for running an Anticipatory Organization using the new tools of innovation for driving business process transformation. The Cloud, Virtualization, Mobility, and Machine-to-
Machine Communications (M2M) are the great enablers allowing organizations to transform every business process in ways that were impossible just a few years ago to dramatically reduce costs and drive new revenue streams.

Agility and adaptability are no longer enough! Accurately anticipating customers’ changing needs and technological change provides the biggest advantage. In times of unprecedented change and uncertainty, we need to ask ourselves what are we certain about? Strategies based on uncertainty equal high levels of risk. Strategies based on certainty dramatically reduce risk and produce superior results.

Technology is continually changing the rules of competition, rendering many traditional business
strategies and processes obsolete. Emerging technologies provide opportunities for creating
new, high-margin products and services, as well as enable companies to gain new levels of speed, agility and cost savings. In addition, they allow us to de-commoditize current products and services.

Identifying and understanding the challenges and opportunities that new technologies create has become a key business imperative; however, this can prove a daunting task in the modern marketplace.

Technology-driven exponential change has created a unique tipping point, one filled with disruptive problems as well as amazing new opportunities. There are many new tools and strategies that can be used to transform the customer experience, grow brand loyalty in amazing new ways, increase consumer engagement, and accelerate the results.

By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, you can accurately anticipate technology-driven disruptions before they disrupt, problems before they happen so that you can pre-solve them, customers’ needs before they express them, and game-changing opportunities before the competition. Mastering
these capabilities will position your organization to turn digital disruption and change into an advantage.

There are new tools and strategies that can transform the customer experience, grow brand loyalty in amazing new ways, increase consumer engagement, and accelerate the results of omnichannel marketing.

What do Apple, Warby Parker, Amazon, and a host of other e-commerce brands that are opening retail brick-and-mortar stores know that most retailers don’t know? The good old days of retail are ahead of us.

By learning to separate the Hard Trends that will happen from the Soft Trends that might happen, you can accurately anticipate technology-driven disruptions before they disrupt, problems before they happen so that you can pre-solve them, customers’ needs before they express them, and game-changing opportunities before the competition. Mastering these
capabilities will position you and your organization to turn disruption and change into an advantage

We are standing at the base of a mountain of technology-driven change within the sphere of Healthcare. Wireless telemedicine, point-of-care transactions, e-enabled disease management, home diagnostics, the virtual hospital, e-enabled customer choice, e-enabled assisted living, e-communities of practice, just-in-time training, and procurement service
providers are just a few of the many areas that can be used to accelerate a positive transformation in healthcare.

Understanding the new opportunities that will result is essential in determining a clear course of action.

Technology will never replace doctors and nurses, but it will provide them with more datadriven insights and actions. A combination of data and technology will enable doctors to achieve their desired results faster, and empower patients with the knowledge of their own
bodily state. Navigating these Hard Trends will lead you to the future of modern healthcare in a digital age.