What you have in common with Richard Branson

By Craig Reardon (original source Smart Company) 

“Let’s face it. Some of us are a little more comfortable with being the face of our brand than others.

Richard Branson, Donald Trump, Dick Smith, John Symons, Janine Allis and former SmartCompany blogger (now Shark Tank judge) Naomi Simson are great examples of entrepreneurs who are more than happy to put their face to work for their respective brands.

And why not? There are now literally thousands of media outlets ready, willing and able to publish the words of wisdom of any successful business operator in an attempt to attract more eyeballs and more (predominantly) advertiser dollars.”

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