Can marketing transcend traditional business goals and actually be a force for good? Mastercard CMO Raja Rajamannar shares how purpose-driven initiatives — like “touch cards” for the visually impaired and debit cards that let people choose how their names appear — align profit with purpose and position businesses to create meaningful, positive change.
This conversation was hosted by TED’s Whitney Pennington Rodgers.
The New Currency of Marketing with Raja Rajamannar, CMO of Mastercard
In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard. They discuss Raja’s concept of…
Thought Leader: Raja Rajamannar
‘A Storm Is Coming for HR.’ SHRM CEO Johnny C. Taylor, Jr., Says Leaders Must Run Into It
Four years after the COVID-19 pandemic disrupted all facets of life, including the workplace, there are even more challenges and headaches for company leaders: Talent…
Thought Leader: Johnny Taylor
Sara Fischer: The Ankler launches standalone trade publication on the creator economy
This piece is by WWSG exclusive thought leader, Sara Fischer. The Ankler, the entertainment media startup from veteran Hollywood editor Janice Min and insider columnist Richard…
Thought Leader: Sara Fischer
