GeekWire Radio: Expedia’s big move, Amazon’s new button, and ‘Captivology’ author Ben Parr on the science of attention

(original source Geekwire)

Do we have your attention?

That’s our question on the GeekWire radio show this week, with our guest Ben Parr, the Managing Partner of venture capital firm DominateFund, former Mashable co-editor and the author of the new book, “Capitvology: The Science of Capturing People’s Attention.”

It’s a fascinating and important topic in this world of constant distractions and short attention spans. Parr explains the key “capitivation triggers” for attention, how colors play into the mix, and lessons learned from some of his subjects in the book, including Bill Gates, Nintendo’s Shigeru Miyamoto and Facebook’s Sheryl Sandberg. He also offers tips for people aiming to capture attention, in a positive way.

The discussion with Parr begins in our second segment, starting at 9:30 in the audio player below. Download the MP3 by clicking the sources button below.